Prometheus brings home 2 awards at PH’s top public relations honor

Prometheus, the only full-service marketing agency in Western Visayas, has become the only agency from the province to win at the 60th Anvil Awards.

The agency secured a Silver Anvil Award for Best Public Relations-Led Integrated Campaign and another Silver Anvil Award in the Public Relations Tools – Special Events category for its ‘Ilonggo Stories That Continue With You’ campaign, which promoted Daily Guardian’s 22nd anniversary.

Prometheus was the only agency in Western Visayas to be honored during the awards ceremony held at Manila Hotel, Manila on January 28, 2025. Prometheus’ Chief Executive Officer, Lcid Crescent Fernandez, along with Executive Creative Director Francis Gino Fanega and Copywriter Sean Rafio, received the award on behalf of the company’s more than 50 employees.

Presented by the Public Relations Society of the Philippines, the Anvil Awards stands as a symbol of excellence in the country’s public relations practice.

Known as the “Oscars of Public Relations,” the annual event recognizes the best PR campaigns and tools implemented and executed by the biggest companies, public relations agencies, organizations, and institutions during a specified one-year period.

The campaign featured ten uniquely crafted markers placed across Iloilo City and Iloilo Province. Each marker contained a headline, a lead, and a hollowed-out section where passersby could view the subject of the story, as these were placed at the actual locations where the reported events occurred.

The markers included a QR code directing individuals to a dedicated microsite featuring the full story that provided deeper context. The selection of the marker’s locations were based on Daily Guardian’s 22 years of historical and cultural significance, ensuring that each marker resonated deeply with the local community.

The “Ilonggo Stories That Continue With You” campaign resulted in an impressive 26.4 million impressions on Facebook, while the campaign’s digital strategy boosted the Daily Guardian website visits to a staggering 311,000.

By placing these markers at locations where news events actually occurred, the campaign drew the attention of approximately 22.4 million viewers to the stories they depicted. It made the city itself a living archive of its own narratives, engaging pedestrians and turning casual strolls into interactive learning experiences.