Globe Tattoo continues to dominate the Philippine market

Tattoo, the flagship broadband brand of Globe Telecom, continues to dominate the Philippine market, making it the undisputed Number One broadband. This is reflected in the consistent annual double-digit growth of its subscriber base and service revenues for the past five years.

From 2007 to 2011, Tattoo, which carries the consumer broadband business of Globe, has grown by an average of 99% per year in number of subscribers, and 82% per year in service revenues, surpassing the comparable average growth rates of its nearest competitor for the same period. The figures are referenced from company disclosures to the Securities and Exchange Commission (SEC) for the period 2007-2011.

The broadband business of Globe has likewise posted 22 consecutive quarters of solid growth with an average quarterly growth rate of 17% for both subscriber base and service revenues.

"The powerful imagery, compelling offers and superior performance have resonated well with consumers. Tattoo has proven itself as the broadband with the superior performance compared to its competitors in speed, reliability and value-for-money plans," says Nikko Acosta, Consumer Broadband Business Head of Globe Telecom, "With the network upgrades of Globe in progressive roll-out, you can bet that Tattoo will become the brand of choice for the best internet experience."

A network test study of prepaid broadband sticks conducted by The Nielsen Company (Philippines), Inc. ("Nielsen") shows that amongst the surveyed households, Tattoo outperformed two key competing brands in the prepaid mobile broadband segment in salient measures for speed and reliability. The measures included page downloading speed and success rates as well as page loading success rate.

Part of the massive $700-Million network modernization program of Globe includes the increase in 3G nationwide coverage, a ten-fold increase in data capacity, and the rollout of an additional 10,000 kilometers of fiber optic cables to enhance internet speeds and service reliability.

"At the end of the day, it's the consumers' actual experience that matter. Among its competitors, Tattoo has demonstrated better speed and reliability, which is evidenced by the strong subscriber take-up of our wide array of offers," Acosta added.

Tattoo@Home, the fixed home broadband brand of Globe, is also in the thick of a massive, multi-year modernization program that aims to beef-up Digital Subscriber Line (DSL) services nationwide. Tattoo@Home also maintains one of the largest 4G WiMax (Worldwide Interoperability for Microwave Access) network deployments in the region.

Tattoo@Home prides itself as providing the best-value plans with freebies and discounts exclusively available to its subscribers as well as the best-value landline-plus-internet bundles, where subscribers get the fastest broadband speeds without paying separately for a landline connection. Tattoo@Home is also the first and only broadband brand that allows customers to boost their surfing speeds and get online safety protection measures for responsible internet usage especially among the children. The wired broadband service of Tattoo also includes Tattoo Torque, the fastest internet connection available in the country today and one of the fastest anywhere in the world. Using the breakthrough technology Gigabit-capable Passive Optical Network (GPON), Tattoo Torque offers speeds of up to 100 Mbps.

Meanwhile, Tattoo Nomadic is the first to offer customizable plans, with options to boost surfing speeds by 1Mbps. Tattoo is also the first to offer prepaid lifestyle USB sticks—Tattoo Player, Tattoo Explorer and Tattoo Stylista, which comes customized with unique offers and freebies to match a myriad of internet usage habits. Tattoo prepaid offers include Tattoo Sonic, the best-in-value 3G broadband stick; Tattoo 4G Flash; and the Tattoo 4G Superstick, a personal WiFi device. Tattoo also launched online lifestyle portal, www.livetattoo.ph, which gives all Tattoo subscribers exclusive discounts, perks and freebies that match their passion.

In another unprecedented milestone, Tattoo Nomadic outdid competition by coming out with a unique tie-up with Apple's new iPad, which marries cutting-edge features of the revolutionary tablet with the widest range of customizable offers packed with discounts and privileges from www.livetattoo.ph.

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