Smart postpaid business grows 43.3% year-on-year!

Efforts of wireless leader Smart Communications, Inc. (Smart) to build its postpaid business is gaining traction as shown by the 43.3% year-on-year growth of its subscriber base in the first 9 months of 2012.

“We are the fastest-growing postpaid brand in the Philippines outpacing the overall postpaid market’s 28%,” said Smart Wireless Consumer Division Head Emmanuel Lorenzana.

“We are also achieving our goal of strengthening Smart’s position as the premiere postpaid brand,” said Lorenzana. “Discerning Filipinos who want nothing but the best experience from their mobile service provider, are joining Smart,” he said.

The telco exec explains that the increase is driven mainly by the deluge of first-time postpaid subscribers particularly those who want to experience superior mobile services through the Smart Freedom Plan, and by managing to keep its high-end subscribers.

Launched in July 2012, the Smart Freedom Plan is the Philippines’ only postpaid plan with no lock-in and no fixed monthly service fee. Subscribers pay only for the individual services or service buckets such as UnliCall, UnliText , and UnliSurf that they use.

In the third quarter, Smart Postpaid grew at its fastest rate this year in terms of revenue share with a 25% jump. The company also maintains the highest Average Revenue per User (ARPU) in the industry.

“We are the only telco in the Philippines with a 4-figure ARPU,” he added.

Smart also offers the Smart All-In Postpaid plan starting at just P500 a month which lets subscribers avail of service buckets and the Smart Unli Data Plans which offer unlimited surfing starting at just P1500 a month.

 “Filipinos want to Live More and Smart is the only network that can let them do so,” Lorenzana said.

Lorenzana alluded to the most recent drive test results which were disclosed by the National Telecommunications Commissions (NTC), the governing regulatory body of the telecommunications industry in the Philippines, which revealed that Smart bested the competition in all 5 Key Performance Indices (KPIs).

“This time the score is ‘5-0’,” said Smart public affairs head Ramon R. Isberto. “Smart

outperformed the competition in all five parameters of the 3rd Quarter Quality of Service QoS) Benchmarking tests.”

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