Globe Tattoo maintains position as Best Broadband Provider in the Philippines!

TATTOO, hailed as the best broadband provider in the Philippines, continues to sustain its double-digit growth in both service revenues and subscriber base for 2012. Posting significant gains on the back of rising demand for data and internet connectivity, full year Tattoo Broadband revenues were up to 16% to P8.7 billion, riding high on the popularity of social networking sites and the growing affordability of access devices such as PCs, tablets and laptops.

The significant growth of Tattoo has significantly contributed to the total all-time high revenue of Globe of P82.7 billion, up by 6% from P77.8 billion in 2011.

Subscriber base for Tattoo broadband grew 18% higher with 1.7 million subscribers by end 2012. Of this, 77% are new subscribers of Tattoo On-the-Go. On the other hand, the home broadband segment, Tattoo@Home, also posted a significant increase of 15% year-on-year in subscriber base.

"We attribute the sustained growth of Tattoo to the fact that the brand continues to deliver on its promise of reliable internet connection coupled with a deep understanding of the needs of the customer in terms of value for money and product usage. Tattoo offered trailblazing programs that offer the best value-for-money plans, flexibility, perks and privileges, speed and seamless connection backed-up by the strong after sales support of Globe," says Nikko Acosta, Head of Tattoo Broadband.

Tattoo was launched in 2009 as a nomadic broadband service with bold and edgy imagery and value-for-money prepaid offers. In January 2011, Tattoo evolved into an aspirational brand for the youth still retaining its core value-for-money consumer proposition but this time leveling up the customer experience with customizable plans and services with the brand promise of "living without limits".

Tattoo also launched its home broadband service portfolio under the Tattoo@Home brand catering to the household and family's varied needs with customizable home broadband plans.

Tattoo gained global recognition as Best Broadband Service Provider in the Philippines for two consecutive years in 2011 and 2012 awarded by no less than the international research and consulting firm, Frost and Sullivan.

For 2013, Tattoo, the most reliable broadband in the Philippines evolves further as a socially-relevant brand empowering subscribers to use their social media presence in making a difference in the lives of other people and moving their world.

Tattoo now offers the Tattoo 4G Prepaid stick, the most affordable 4G stick in the market to date at only P995, providing the user with the freedom, the speed and reliability to link up everyone and initiate changes, keeping true to the brand mission of using technology to promote better social consciousness. For a fully-customizable broadband plan, Tattoo now offers a multitude of choices, from extra speed, device upgrade and even extra SIMs, and the most flexible plans. With the Tattoo Postpaid Consumable Plans 299 or 499, subscriber will enjoy the lowest regular browsing rate of P2.50/15 minutes or avail of browsing promos that allow the user to stretch browsing to up to 292 hours. The subscriber also has the freedom to choose the speeds that match their needs: from 7.2 Mbps to a breakneck speed of 32 Mbps.

Tattoo also offers flexibility in device upgrade. From the regular Tattoo stick, the subscriber is now empowered to upgrade to a Tattoo Superstick, a Wi-Fi sharing device that allows multi-connectivity to up to eight devices. Tattoo Postpaid subscribers now have the option to add EXTENSION SIMs on their base plan plus a "no lock" option that gives them the flexibility of a prepaid plan with the convenience of a postpaid plan.

Tattoo@Home, meanwhile, trailblazed once more with its FREE unlimited landline to Globe and TM for the best value-for-money broadband bundle. The free services from the Tattoo@Home broadband plan translate to huge savings for the family as it empowers subscribers to do bigger than themselves. Tattoo@Home Plan 1299 runs at up to 2 Mbps, twice the speed of other broadband service providers for the same monthly service fee. Tattoo@Home Plan 6,299, meanwhile, runs at speeds of up to 15 Mbps.

Tattoo is expected to continue providing subscribers with the best broadband experience through customizable plans and offers that best fit their lifestyle and their need for constant connectivity.

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