MediaTek launches MT6572: The world's first integrated platform for entry-level smartphones!

MediaTek just announced the launch of its next-generation, dual-core smartphone platform – the MT6572. MediaTek's MT6572 is the world's first dual-core SoC with integrated Wi-Fi, FM, GPS and Bluetooth functions targeted at the entry segment and also enables a cost-effective 4-layer PCB design.

This cost-optimized, system-level design greatly reduces the e-BOM cost, simplifies the product development and enhances time to market. Leveraging the technology breakthrough and market momentum of the flagship MT6589 quad-core HSPA+ platform, the new MT6572 integrates a power-efficient dual-core Cortex-A7 CPU sub-system with speeds up to 1.2GHz in the leading 28nm process technology.

The mobile market continues the accelerated pace of transitioning to smartphones, with quarterly shipments already exceeding features phones for the first time. Most of the growth in smartphones is coming from the entry segment – both for emerging markets as consumers increasingly switch to entry Android devices and also for developed markets as operators drive deeper smartphone penetration and reduce device subsidies.

The new MT6572 also integrates MediaTek's advanced multi-mode Rel. 8 HSPA+/TD-SCDMA modem, 3D Graphics, support for up to HD 720p video playback and record, 5MP camera and up to qHD (960x540) displays. Supporting the leading picture quality technologies (MiraVision) inherited from MediaTek's extensive experience in the Digital TV market, the MT6572 delivers an innovative solution that offers the finest visual quality and outstanding user experience desired by high-end smartphone owners.

The MediaTek MT6572 is being widely adopted by MediaTek's leading global customers; consumers around the world can expect hundreds of commercial models powered by the MT6572 beginning in June.

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