How Lenovo’s Continuous Innovation is changing the Shape of the PC Market

Making financial forecasts, calculating profits, acquiring market data and delivering striking audio-visual presentations – all these are now done through laptops. Apart from being more effective, today’s laptops now come in lighter, sleeker, more attractive designs which allow businessmen to project a sense of both class and elegance. In other words, businessmen are not only being empowered with the technological tools they need to achieve their highest objectives, they are also being provided the winning look to match their success.

Driven by Innovation

Lenovo believes we are not entering a “Post-PC Revolution”, but rather a “PC+ Evolution”. Even as new innovations are ushered in such as smartphones and tablets, Lenovo believes that the traditional PC will not be replaced. The PC still complements today’s multi-faceted lifestyles with the ever-increasing need for large data storage, applications that still require keyboard entry, and content that’s still enjoyed on a larger screen.

Already, in a span of two decades, Lenovo has redefined the PC – making it more energetic, mobile, fashionable, and user-friendly for the evolving market. For example, the well-recognised ThinkPad line remains popular and relevant today, yet keeping its hallmarks – the black bento box design, the ubiquitous red track point and its unquestioned reliability.

In fact, the ThinkPad innovation has changed the landscape of an entire industry. Thin, durable and lightweight laptops now capture the valuable attention of the business road warrior. Combining portability and computing power, the new ThinkPad laptops are providing new ways of getting work done, and even inspiring those in the small-and-medium business sector to make use of technology as an avenue towards higher growth.

Year after year, since the first ThinkPad notebook was introduced in 1992, improvements have been made for the benefit of an increasingly mobile workforce that demands performance whether in the office or on the road. Innovation continues - weight has been reduced, multimedia functionality and reclining keyboards have been added, displays enlarged, hard disk space expanded and battery life extended.

World’s Lightest Notebook Now Touch-centric
The introduction of the ThinkPad X1 Carbon Touch marks the pinnacle of years of innovation led by Lenovo. The revolutionary ThinkPad X1 Carbon Ultrabook, the world’s lightest notebook, is brought to the next natural stage of its evolution – it is now touch-capable. It paves the way for mobile professionals who demand the best in mobility and entertainment and want to experience the simplicity of touch gesture control.

The ThinkPad X1 Carbon Touch, catering to the most discerning needs of business-class executives, builds upon the best features of the ThinkPad X1 Carbon as it provides a naturally interactive experience with smooth 10-finger-touch capabilities on a 14-inch HD display. Using a large multi-gesture glass touchpad, the Windows 8 operating system can be fully maximized.

Businessmen who look for resilience will not be disappointed. The ThinkPad X1 Carbon Touch is known and distinguished by its carbon fiber material which enhances durability beyond traditional notebook materials. But even with its strength, the ThinkPad X1 Carbon Touch is remarkably lightweight. Weighing less than 4 pounds and only 20.8 mm thin, the ThinkPad X1 Carbon Touch is quite easy to carry around – another benefit for the on-the-go professional.

Through the years, Lenovo has worked to identify the needs of businessmen and executives and see how technology will impact their lives and meet their demands. Lenovo’s ultimate goal is to use innovation to differentiate the company and become one of the most respected technology companies in the globe. Lenovo has about 3,200 R&D engineers strategically placed around the world, building a solid foundation for innovation programs.

Making the Right Choice
Easily a manifestation of Lenovo’s commitment to innovation as well as a precursor of the PC+ era, the ThinkPad X1 Carbon Touch serves as a strong example of the inevitable re-definition of the PC. The model is the latest in a new line of ThinkPad Ultrabooks which combine the performance features found in larger laptop form factors with tablet-like functionality.

Businessmen nowadays select laptops characterized by their power, efficiency and design. Key features of the ThinkPad X1 Carbon Touch include the use of 3rd generation Intel core processors, instant connectivity using RapidConnect, fast boot up (40 percent faster than non-optimized Windows 7 PCs), precision backlit keyboard, carbon fiber roll cage construction (meets US military tests for durability), wireless connectivity, Intel integrated graphics, and two USB ports. The ThinkPad X1 Carbon Touch highlights Lenovo’s Rapid Charge Technology which allows the industry’s fastest charge times – charges 80% of the battery in only 30 minutes. Moreover, the revolutionary ThinkPad X1 Carbon Touch has 8 hours of battery life and optional 3G connectivity which allows executives to continue working anytime, anywhere.

Similar to its predecessor (X1 Carbon), the X1 Carbon Touch has an HD face-tracking camera, dual array microphones and Dolby-tuned audio for clear and crisp sound. It is enabled with maximum security and manageability through VPro, Integrated Fingerprint Reader, Trusted Platform Module and BIOS encryption.

Aiming for Market Leadership
The release of the ThinkPad X1 Carbon Touch is deemed by Lenovo’s leadership to represent another key step towards Lenovo’s ultimately becoming the global market leader. Lenovo’s recently recorded highest ever worldwide market share of 15.9% signified fast growth.

For the long term, the firm can be expected to drive growth and innovation in PCs while expanding its presence across the four screens of devices (PC, tablet, smartphone, smart TV) and into an ecosystem of cloud, services and other applications that make up the PC+ market.

Through developing tools that support professionals and entrepreneurs in their personal and professional endeavors, Lenovo has once again reinforced its commitment to empower doers and boost workplace efficiency.

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