ANC and Yahoo! Philippines join forces to provide premium news content online

ABS-CBN News Channel and Yahoo! Philippines join forces to provide premium news content to online users in the region and Filipinos around the world. Launched at the ELJ Building at ABS-CBN compound, the partnership is a step towards making the daily habits of online users around news consumption inspiring and delightful. It enables Yahoo! Philippines, which has a daily average user base of 2.1 million, to build a strong presence on TV.

The move makes ANC its top content partner, providing its network with the latest news and information culled directly from the live on air feed of the award-winning news channel.

Likewise, ANC will have its own section on Yahoo! Philippines News. It will serve as the digital hub of the news channel where users can find online articles, photos, and video clips of news reports, features and interviews aired on ANC.

ANC has been front and center in television news reporting since its launch in 1996. ANC solidified its reputation as the gold standard of news channels in the Philippines by being first-in, last-out in the coverage of all major historical events over the past 17 years.

Also, it was the first Philippine news channel to engage netizens through social networking sites. By partnering with Yahoo!, ANC will be able to leverage Yahoo!’s scale and technology to bring the Philippines’ most trusted source of news to today’s mobile generation of Filipinos.

“The partnership will cement ANC’s position as the most trusted and reliable news source in the country not only on television but also online. With Yahoo! Philippines as our digital hub, we will be able to bring ANC’s expertise in news delivery and analysis to a wider audience.”

Liboro-Co added “ANC has a very strong following among digital news consumers that rely on it for credible up-to-the-minute news and we will deliver that and more on the ANC Yahoo! Site,” ANC’s Chief Operating Officer Cilette Liboro-Co said.

The partnership demonstrates how Yahoo! is building scale, reaching more targeted audiences, and partnering to deliver the most innovative news content.

“This partnership is a true online and on-air collaboration that aims to reinvent how consumers access news across screens. It will enable us to bring together cutting edge developments in news creation and delivery by combining ANC’s first class journalism and Yahoo!’s enormous scale and technology,” Kate Delos Reyes, Country Manager and Country Editor, Yahoo! Philippines said.

The launch will be marked by an intensive joint coverage of President Benigno ‘Noynoy’ Aquino III’s State of the Nation Address (SONA). Yahoo! and ANC will provide exclusive SONA-related content which the users can access through the web and view on cable TV.

ANC Yahoo! goes live on Monday (July 22, 2013), but you can now check the preview of ANC on Yahoo's portal here: http://anc.yahoo.com/

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