Tattoo outpaces competition, leads in revenue and subscriber growth
Globe Telecom, through its broadband brand Tattoo, continues to stamp its class in Philippine broadband with its double-digit growth in revenue and subscriber base during the first half of 2013. The broadband business of Globe maintained its upward momentum by posting a 25% increase in topline and a 15% growth in the number of its subscribers year-on-year, effectively maintaining its position as the fastest-growing broadband brand in the Philippines.
Service revenue tallied a total of P5.145 billion for the first half of 2013, a 25% growth year-on-year, up from P4.106 billion for the same period last year. Even on a quarterly basis, Tattoo likewise sustained its growth momentum in revenues, up 7% from last quarter, with P2.7 billion from April to June 2013.
Meanwhile, over 1.8 million broadband subscribers have been recorded as of end-June this year, a 15% increment against last year’s levels, up from 1.6 million from the first semester of 2012. As of 2013’s second quarter, Globe has been servicing 2.3 million wireless postpaid subscribers, with over 368,000 wireless broadband customers.
According to company disclosures, the upsurge in broadband revenues was fueled by the “healthy demand for both wireless and wired broadband offerings” and was “mainly due to the continuous growth in subscriber base from both Tattoo-At-Home and Tattoo nomadic broadband from 1,740,951 to 1,814,011 last quarter.”
Globe Head of Consumer Broadband Business Gilbert Simpao said that “as the Philippines’ most preferred broadband, Tattoo has been trailblazing the market with innovative offerings as well as game-changing products and services as evidenced with its remarkable growth in revenue and customer base. With the Globe network vastly improving with its modernized infrastructure, we expect the Tattoo brand to be continuously embraced by more Filipinos as their broadband of choice.”
Tattoo maintained its drive for market growth with various offerings launched during the second quarter of this year and pioneered innovative products during the quarter and semester, ushered by Tattoo@Home’s free 1MBPS broadband under Landline Plan 799 with free unlimited calls to Globe and TM. The broadband business of Globe likewise kicked off the year with lower price propositions for its Tattoo 4G Flash at P995. The Tattoo 4G mobile Wi-Fi Superstick on the other hand was made available for P1,995.
Tattoo Nomadic also strengthened its lifestyle positioning with the unveiling of Tattoo-Enjoy Card which provides new subscribers access to perks and discounts to brand partners nationwide. Moreover, Tattoo Prepaid Lifestyle sticks with surfing speed of up to 12 Mbps were marked down to P1,295 while providing more freebies, deals and discounts from participating merchants. With the escalating demand for lower-priced tablets, Tattoo Postpaid also unveiled quality Android tablets at affordable rates bundled with its plan offers.
Tattoo is set to sustain growth momentum within the second half of the year by providing new product innovations, best-value offers, latest technologies and more exclusive perks and privileges for its loyal subscribers.
Source: Globe Telecom
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