Apple announces the new iPad Air: The Power of lightness!
Apple recently announced iPad Air, the latest generation of its category defining device, featuring a stunning 9.7-inch Retina display in a new thinner and lighter design. Precision-engineered to weigh just one pound, iPad Air is 20 percent thinner and 28 percent lighter than the fourth generation iPad, and with a narrower bezel the borders of iPad Air are dramatically thinner-making content even more immersive.
The A7 chip in iPad Air offers 64-bit desktop-class architecture, advanced graphics and improved image signal processing from previous generations. With up to twice the CPU and graphics performance, almost everything you do is faster and better than ever, from launching apps and editing photos to playing graphic-intensive games-all while delivering all-day battery life. The A7 chip's 64-bit architecture and support for OpenGL ES version 3.0 unlocks game console-like visual effects. The new iPads also feature the M7 motion coprocessor that gathers data from the accelerometer, gyroscope and compass to offload work from the A7 for improved power efficiency.
The new iPad Air also features two antennas to support Multiple-In-Multiple-Out (MIMO) technology, bringing twice the Wi-Fi performance at a blazingly fast data rate up to 300 Mbps. Cellular models also come with expanded LTE coverage to accommodate even more LTE networks worldwide, while continuing to deliver comprehensive support for other fast cellular technology around the world (DC-HSDPA, HSPA+), all in a single model.
iPad Air now have a next generation FaceTime HD camera with improved backside illumination sensors featuring larger pixels for better low-light performance. The iSight camera with 5MP sensor and advanced optics, combined with iOS 7 and the image signal processing of A7, further improves still image and video capture on iPad bringing faster auto-focus, up to three times video zoom, five times still zoom, better dynamic range and automatic image and video stabilization.
The iLife suite of creative apps, including iPhoto, iMovie and GarageBand, and the iWork suite of productivity apps, including Pages, Numbers and Keynote are essential to the Apple experience and are now free with every new iOS device running iOS 7, and are also available as free updates for existing users, so more iPad users now have access to these great apps.
Pricing and Availability
iPad Air with Wi-Fi models will be available in silver or space gray starting for a suggested retail price of $499 for the 16GB model, $599 for the 32GB model, $699 for the 64GB model and $799 for the 128GB model. iPad Air with Wi-Fi + Cellular will be available for a suggested retail price of $629 for the 16GB model, $729 for the 32GB model, $829 for the 64GB model and $929 for the 128GB model.
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