LAZADA is on its way to becoming Southeast Asia’s number one fashion shopping destination
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| LAZADA introduces premier fashion items to Southeast Asian customers |
Lazada has just announced the launch of its brand-new fashion marketplace in Lazada ID, Lazada MY , Lazada PH, Lazada TH and Lazada VN. Lazada, which initially offered categories ranging from consumer electronics to household goods, toys and sports equipment, now adds to their extensive category range almost 10,000 fashion accessories like watches, bags and shoes and apparel.
The fashion assortment consists of more than 700 local and international brands including Nike, Celine, Crocs, RayBan, Linea Italia, Dupe, Pepe Jeans, Casio, Mendrez, Marc Jacobs and Mossimo.
Lazada also supports local designers and upcoming brands by offering the unique opportunity to create their own online shop-in-shop. Through this marketplace model, brands can leverage on Lazada’s popularity and operational expertise, as well as reach customers beyond the traditional offline infrastructure. Smaller retailers benefit from Lazada’s traffic through Lazada’s strong customer base as well as from specific campaigns like the Lazada fashion week where local designers are able to present their products to a broad online audience.
“We are very proud to announce the launch of our new fashion marketplace today. This marks a huge step forward on our way to become Southeast Asia’s shopping destination with the broadest assortment available on one platform. We saw a growing demand for fashion items and responded to this need right away. This is a logical step that follows our customer-centric approach: We want to serve our customer’s needs in all areas of their lives”, says Maximilian Bittner, CEO of the LAZADA group.
Boarding new brands like Z’Ng by Jonathan Wong from Malaysia, Co-founder and Fashion Category Manager Martell Hardenberg said, “We are proud of being able to both enhance the range for our customers and to contribute to the online ecosystem in Southeast Asia through our unique marketplace model. This is a great achievement as it is very important for us to give young designers and local entrepreneurs a platform which helps them to access the broad market.”
Due to existing infrastructure, LAZADA is able to grow the assortment very quickly. Many more items, new sub-categories and new shops are added every day to ensure customers will find all fashion items they look for on LAZADA.
Source: Lazada Philippines
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