PH’s first 4DX Theatre opens at Bonifacio High Street Central Square

Bonifacio High Street (BHS) cinemas revolutionizes cinematic experience as it opened its doors with the screening of The Amazing Spider-Man 2 last April 30 at the new Central Square Building. BHS cinemas unlocks the endless sensory possibilities of today’s advanced technologies, all under one roof—movie-goers get to choose which industry-shaping technology to immerse themselves in. BHS cinemas houses four state-of-the-art movie theaters, featuring the game-changing 4DX technology, which is the first in the country.

Be in the Movie

At BHS cinemas, movie-goers will be able to do so much more than merely “watch” a movie. They will be able to live the experience as it is the first in the country to feature the 4DX technology. This immersive, all-five-senses experience is supplied by the pioneers of 4D cinema, South Korean company CJ 4DPlex, which maintains a close working relationship with Hollywood studios.

The precise choreography of motion system and environmental effects will thrill every movie-goer. 4DX motion chairs heave up and down, roll side-to-side, and pitch forward and backward to allow them to physically participate in the action on-screen.

4DX enlivens their other senses. Mist and rain, smoke and fog, a gentle breeze or gusts of wind, or a flash of lightning—once confined to the silver screen, these special effects are now recreated around them. And they will even be able to smell various scents.

Hear the Whole Picture
Two of the four cinemas is equipped with Dolby Atmos. Dolby Laboratories perfected its proprietary surround-sound system by augmenting it with front- and even ceiling-mounted speakers.

Movie-goers will be able to hear a helicopter hover above; listen to the sound of the rainforest surround them—they will be even able to enjoy these aural enhancements while seated in the plush comfort of a motorized leather recliner, which is available in one of the cinema’s digital movie theaters.

Watch at Your Convenience
Known for its exceptional customer service, Ayala Malls Cinemas brings superior movie-watching experience to BHS withconvenient access to tickets via www.sureseats.com. The website accepts all major credit cards, including Ayala Malls Cinemas’ reloadable prepaid card, the MPass. This card makes purchasing cinema tickets more convenient as it can be used online or over-the-counter as a debit card. The MPass is also an all-access card that allows movie-goers to skip the line with just a flash of the card at the cinema entrance.

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