LG Magna, Spirit, Leon and Joy Unveiled: Android 5.0, 4G LTE, In-Cell Touch Display and Intuitive UX
At this year’s Mobile World Congress (MWC), LG Electronics will unveil a new lineup of four mid-range smartphones, the Magna, Spirit, Leon and Joy. All of the builds on LG’s design language to bring optimized performance and effortless user experience to a broader range of consumers.
By combining the most essential hardware with LG’s premium design elements and user experience, LG has created the perfect balance of style and usability. The LG Magna and LG Spirit are designed to fit more comfortably in palm of one’s hand with its gently curved design while their displays are distinguished by a subtle 3000mm radius curve for a sleeker, more attractive profile.
The four devices will be available in both LTE and 3G versions, consistent with LG’s strategy to expand its appeal in the mass-tier segment with different products for different networks. The LTE and 3G versions of each model share nearly identical design cues with metal looking back covers distinguishing the LTE models while the 3G devices feature patterned plastic back covers.
The LG Magna, which means “ultimate” in Latin, features a 5-inch in-cell touch display, normally offered only in premium smartphones, and a Quad-Core chipset. With an 8-megapixel main camera and 5-megapixel front shooter, the LG Magna was designed with high quality selfies in mind. A class leading 2,540mAh removable battery keeps the Magna running all day even with heavy use.
LG Magna Specs
5.0-inch HD (1280x720) display, 294ppi
1.2GHz or 1.3GHz quad-core processor
Android 5.0 (Lollipop)
1GB of RAM
8GB of internal storage
8MP or 5MP rear camera with LED flash
5MP front-facing camera
Bluetooth 4.0 / microUSB 2.0
WiFi 802.11 b/g/n / GPS with A-GPS
LTE Cat. 4 / HSPA+ Connectivity
Li-Ion 2,540mAh battery (removable)
139.7 x 69.9 x 10.2mm (dimension)
The LG Spirit, which embodies the spirit of LG’s innovations, features a 4.7-inch in-cell touch display and an 8-megapixel camera. In-cell touch technology makes the phones look slimmer while maximizing their display areas and minimizing the bezels. By bringing images closer to the screen, in-cell touch displays offer improved sensitivity with faster touch recognition, better outdoor visibility and crisper images.
LG Spirit Specs
4.7-inch HD (1280x720) display, 312ppi
1.2GHz or 1.3GHz quad-core processor
Android 5.0 (Lollipop)
1GB of RAM
8GB of internal storage
8MP or 5MP rear camera with LED flash
1MP front-facing camera
Bluetooth 4.0 / microUSB 2.0
WiFi 802.11 b/g/n / GPS with A-GPS
LTE Cat. 4 / HSPA+ Connectivity
Li-Ion 2,100mAh battery (removable)
133.3 x 66.1 x 9.9mm (dimension)
The LG Leon, “lion” in Latin, offers a 4.5-inch display in a compact, premium-looking body.
LG Leon Specs
4.5-inch FWVGA (854x480) display, 220ppi
1.2GHz or 1.3GHz quad-core processor
Android 5.0 (Lollipop)
1GB of RAM
8GB of internal storage
8MP or 5MP rear camera with LED flash
VGA (0.3MP) front-facing camera
Bluetooth 4.0 / microUSB 2.0
WiFi 802.11 b/g/n / GPS with A-GPS
LTE Cat. 4 / HSPA+ Connectivity
Li-Ion 1,900mAh battery (removable)
129.9 x 64.9 x 10.9mm (dimension)
The smallest of the group, LG Joy, has a 4-inch display and delivers pure enjoyment in a smartphone that fits in any pocket.
LG Joy Specs
4.0-inch WVGA (800x480) display, 233ppi
1.2GHz quad-core / 1.2GHz dual-core processor
Android 5.0 (Lollipop)
1GB or 512MB of RAM
8GB or 4GB of internal storage
5MP rear camera with LED flash
VGA (0.3MP) front-facing camera
Bluetooth 4.0 / microUSB 2.0
WiFi 802.11 b/g/n / GPS with A-GPS
LTE Cat. 4 / HSPA+ Connectivity
Li-Ion 1,900mAh battery (removable)
122.7 x 64.0 x 11.9mm (dimension)
Pricing and Availability
The new LG smartphones will begin its global rollout this week in select markets and will also make an appearance at the MWC 2015 next month. Pricing is yet to be announced.
Source: LG
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