Championing Customer Engagement at BillEase, MoEngage #GROWTH Masterclass

BillEase, one of the fastest-growing consumer finance apps in the Philippines, today announced a successful gathering of its top merchants through a masterclass in partnership with MoEngage, a global insights-led customer engagement platform.

As a rapidly growing shop now, pay later platform in the Philippines, BillEase continuously strengthens its relationship with merchants and end consumers. While searching for the ideal customer engagement platform, BillEase also needed a platform that could improve the deliverability of push notifications.

By using MoEngage’s industry-first capabilities like Push Amplification Plus, BillEase has improved the deliverability of its messages, increasing engagement amongst merchants and end consumers.

“By associating with MoEngage, we look forward to enhancing our customer engagement strategy and boosting conversions on BillEase. We aim for BillEase merchants to increase their conversions and their customer lifetime value,” said Georg Steiger the CEO and Co-Founder of BillEase.

Saurabh Madan, the Vice President and General Manager of MoEngage Japan, ANZ, and SEA, said the partnership aims to scale greater heights in the Filipino fintech ecosystem: “It is our ultimate goal to assist BillEase in its mission of increasing financial access to Filipinos. With our best-in-class customer engagement platform, we aim to support them in all aspects of customer engagement.”

As part of its fifth-anniversary celebrations, BillEase has collaborated with MoEngage for an exclusive masterclass “How to Engage with Customers to Increase their Lifetime Value” on September 23rd, 2022 at Marquis Events Place, Taguig.

#GROWTH Masterclass by MoEngage was an invite-only event offered by BillEase to its topmost merchants. The attendees received fresh insights on how to leverage customer engagement to create personalized and seamless brand experiences to increase their customer lifetime value.

Panelists from Sta. Lucia Grocers, Lazada PH, PriceLOCQ & BillEase leading meaningful discussions on how to engage customers

In a panel discussion hosted by Sirish Krishna Pallevada the Country Manager of MoEngage to the Philippines, Lazada Philippines shared that investing in consumer research plays a vital role in providing a seamless experience to users: “Whatever we learn from our customers, we formulate that into strategy, and whatever message we come up with, we push forward with strategies that are aligned with different teams of the platform,” said Krisel Macatangay, Lazada’s Consumer Relationship Management (CRM) Manager.

PriceLOCQ Philippines meanwhile, shared the importance of making sure that customers have a seamless experience for both online and offline transactions: “It requires close alignment between the teams. More than it just being a marketing aspect, being familiar with your users’ journey is something that affects all the things that contribute to developing and promoting your product,” said Dyane Chua, PriceLOCQ’s Consumer Marketing and Analytics Supervisor.

The event brought together over 30 growth & marketing leadership attendees with a range of topics on engaging customers and driving growth.

For panelist Janme Dhakal Jr., Managing Partner of Sta. Lucia Grocers, one of the key factors in emerging from the unexpected silver lining of the Covid-19 pandemic was knowing their customers and hearing what they have to say: “We had customers who were senior citizens who live alone. It was more of listening to them and identifying what their pain points are and solving them as much as we can.”

BillEase’s Head for Offline Merchants Khristine Subijano shared that tailor-fit solutions for customers are as important as it is for partner merchants: “We look into their typical services that customers are utilizing. Depending on the usage of our customers, we figure out which programs we should highlight. For the merchants’ segment, when we see that there’s low performance in a segment, we try to push more marketing initiatives or collaborations. We do the same thing for segments with potential.”