New look and digital life map for Kaspersky Safe Kids mobile app

Kaspersky announced the launch of the updated Kaspersky Safe Kids mobile platform app. This time the key updates focus on the new design and interface of the app, as well as new features – banner hints aimed at providing parents with the best settings and tips to get the most out of the app. In particular, Kaspersky Safe Kids added a new home screen for children.

According to a recent survey conducted by Kaspersky, kids’ digital lives start at a young age. In particular, 75 percent of children aged 7-13 have their own handheld devices. Given this fact, parents want to be sure their kids are safe in the digital world – survey results show that 65 percent of parents are concerned about their children’s digital life safety.

The most noticeable update is the mobile platform app’s new design. As a result, the app's interface has become more convenient and user-friendly. In addition, parents can now also view all their kids’ digital activity and all their devices on one map.

Besides, the new Kaspersky Safe Kids will provide parents with new ways to communicate with the app. In particular, a new “Banner Hints” section is placed on the parents’ main screen. It provides parents with valuable tips and advice on selecting the best settings, digital life hacks, and more. All of this is aimed at helping parents to get the most out of the app.

Furthermore, the new home screen for children empowers kids to manage their time by themselves, allowing them to track rules, including screen time limits, and view parents' responses to requests. This includes visits to prohibited sites, promoting responsible digital habits from an early age.

“Considering that children today are getting their first devices at a very young age, we want to provide parents with effective and convenient tools to protect their kids from undesirable digital experiences and establish healthy digital habits. With the redesigned interface and enhanced features, the new Kaspersky Safe Kids aims to make digital parenting more effective, transparent, and user-friendly for both parents and children. Parents can dive deeper into their children's online interests, while children can learn responsible digital behavior, ensuring a safer and healthier digital experience for the whole family”, comments Marina Titova, Vice-President, Consumer Product Marketing at Kaspersky.