Smart powers 7-Eleven Run 2024 to promote a healthy lifestyle for Filipinos

PLDT wireless unit Smart Communications, Inc. (Smart) powered 7-Eleven’s Run 2024 staged simultaneously in three major cities across the country – Manila, Iloilo, and Cagayan de Oro last weekend.

Iloilo runner visits the Smart booth during the break.

Smart has been the exclusive telco partner of the 7-Eleven Run -- which usually averages ten categories ranging from 1KM to 42KM for run enthusiasts of all levels – for the past seven years.

“In this year’s 7-Eleven Run, we are happy to provide 5G and fiber-fast internet at the three serving sites of this year’s run in Manila, Iloilo, and Cagayan de Oro enabling our participants, partners, and guests to seamlessly connect to the internet, post their photos, videos hassle-free, and share their fun experience during the event using our leveled-up PLDT & Smart wireless networks,” said Chito M. Franco, Consumer Sales VP and Head of Key Accounts at PLDT and Smart.

Runners were also able to visit the Smart booths equipped with charging stations, a lounge area to rest, and participate in fun activities to win some special giveaways.

PLDT and Smart customer Shaid-Ali Mohamad from Marawi City is an avid 7-Eleven Run participant. He joined the 16KM category in Cagayan de Oro. “This year, I convinced my wife to join me. Actually, last year, I also participated in the fun run in Manila. I joined the 7-Eleven Run for health reasons, since we are not getting any younger. The second reason is to bond with family and friends, or meet new people as part of the running community,” he said.

Iloilo runner Dr. Faye Palmares said that running early in the morning brings her joy. “It refreshes you and instills a sense of tranquility. We purchased as a group and registered through the 7-Eleven CliQQ Mobile App. My running experience was very calm, and I felt very safe, which is quite rare in our running events, so I appreciate 7-Eleven for the great experience."

From supporting the 7-Eleven Run before the pandemic, and when the event transitioned into a virtual run during the COVID-19 lockdown era, until finally making a comeback for a face-to-face event once the restrictions eased, Smart’s partnership with 7-Eleven Run has enabled the telco to promote an active lifestyle to its customers, particularly at a time when health and wellness have become such an important aspect of their lives.

“We are grateful to have Smart as our constant partner even beyond the 7-Eleven Run, ensuring that we can help provide the telco needs of our customers and elevate their experience in our stores,” said Jose C. Ang, Jr., General Merchandise Head at Philippine Seven Corp, the local licensee of 7-Eleven.

This partnership also underscores Smart and its parent company PLDT’s commitment to the United Nations Sustainability Development Goal #3: ensure healthy lives and promote well-being for all.