PLDT Enterprise and Charoen Pokphand Foods Philippines Corp. Forge Innovative Partnership to Bring Connectivity to Rural Farming

PLDT Enterprise, the corporate business arm of the country’s leading telecommunications and digital services provider, PLDT Inc. (PLDT), announces its strategic partnership with Charoen Pokphand Foods Philippines Corp. (CPF Philippines), a subsidiary of Thailand's largest conglomerate, Charoen Pokphand Group Company, Ltd.

Sealing the Future of Digital Agriculture: Leaders from PLDT Enterprise and Charoen Pokphand Foods Philippines Corp. unite in a landmark partnership to revolutionize connectivity in rural farming, ensuring innovation and sustainability for the agro-industry. (FROM L-R) Adrian Dela Rosa, IT Department Head at Charoen Pokphand Foods Philippines Corp.; Raymark Oconer, IT Department Head at Charoen Pokphand Foods Philippines Corp.; Park Kitchaichankul, Assistant Vice President at Charoen Pokphand Foods Philippines Corp.; Jay Lagdameo, Vice President and Enterprise Revenue Group Head at PLDT Enterprise; Dennis G. Magbatoc, Assistant Vice President and Customer Relationship Management Head for Luzon at PLDT Enterprise; and Rex Gongora, Customer Relationship Management Business Head for North Luzon at PLDT Enterprise.

This collaboration leverages PLDT’s connectivity and digital solutions to foster operational efficiency, business continuity, and climate resiliency in the aqua and agro-industry sectors.

CPF Philippines, under the visionary leadership of Dhanin Chearavanont, is renowned for its commitment to providing premium aquatic and agricultural products. By integrating PLDT Enterprise's cutting-edge digital solutions, CPF Philippines aims to revolutionize its operations across the nation, ensuring top-tier quality and efficiency from cultivation to distribution.

Through the partnership, PLDT Enterprise will equip CPF Philippines with an array of advanced digital solutions, including Enterprise Broadband for seamless and reliable connectivity across aquatic farms, iGate Premium Circuits for robust data handling in feed mills and large-scale operations, and Metro E-WAN for secure internal communications. Additionally, the integration of SD-WAN will fortify the internal network infrastructure, ensuring optimal security and efficiency.

CPF Philippines will also be utilizing PLDT Enterprise’s solutions such as Smart Bro and Smart Postpaid to enhance business communication and connectivity across CPF Philippines' vast network of operations.

"Our partnership with PLDT Enterprise is a testament to our dedication to excellence and innovation," stated Park Kitchaichankul, AVP of CPF Philippines. “Through this collaboration, we are set to enhance our operational capabilities, ensuring the highest standards of quality and sustainability for our products.”

CPF Philippines also utilizes VITRO Clark, a world-class data center facility operated by VITRO Inc., a subsidiary of PLDT's ICT arm, ePLDT. Colocating in VITRO Data Centers ensures CPF Philippines secure data handling and storage, guaranteeing seamless operations and business continuity across its nationwide network. CPF Philippines’ partnership with VITRO Inc. underscores its commitment to operational excellence and innovation.

“Colocating their data in a state-of-the art facilities such as VITRO Clark will ensure CPF Philippines’ unparalleled reliability and redundancy, crucial for disaster recovery and continuous operations," said Jay Lagdameo, Vice President and Enterprise Revenue Group Head at PLDT Enterprise.

Continuing its focus on customer-centricity, PLDT Enterprise remains at the forefront of enabling businesses to embrace digital transformation and adapt to the dynamic nature of digital trends that are revolutionizing industries.

This strategic alliance of PLDT Enterprise and CPF Philippines aims to contribute to the growth and sustainability of the agriculture sector and set new standards for digital excellence in the manufacturing industry.

PLDT Enterprise is committed to contributing to the achievement of the United Nations Sustainable Development Goals (SDGs), particularly SDG 9 on Industry, Innovation, and Infrastructure. Through this partnership with CPF Philippines, PLDT Enterprise leverages on its technology and advanced digital solutions to support SDG 2 that aims to end hunger, achieve food security, improve nutrition, and promote sustainable agriculture by 2030.