Caloocan City expands digital services with GCash-Powered Aid program

The Caloocan City Government has once again partnered with the country's leading finance super app, GCash, to improve the efficiency and security of the disbursement of funds for its cashless financial assistance program which will initially benefit the city’s 4,500 solo parents.

(L-R) GCash regional head for public sector Rafael Tecson, VP and head of CRM and Data Solutions Oscar Pobre, cluster head for public sector Cleo Celeste Santos, Caloocan City Government administrator Aurora Ciego, treasurer Analiza Mediola, and legal officer Atty. Redemptor Peig

The project will utilize GCash's Funds Disbursement Service and Verification API (Application Programming Interface), which ensures accurate and instant transfers of financial aid directly to recipients, minimizing risks of fraud, errors, and confusion. The API, which is part of the "GCash for Business: Partner Solutions Suite," enables real-time and secure verification of aid beneficiaries.

Caloocan City is the first local government unit (LGU) in the Philippines to adopt this innovative solution, setting a new standard for efficient and transparent governance. The collaboration between the Caloocan City Government and GCash highlights the transformative power of digital tools in streamlining government processes.

“This solution addresses a real challenge LGUs face – the need for speed and efficiency. The Funds Disbursement Service and Verification API will ensure safe and convenient transactions while making public services more accessible and reliable. We are committed to collaborating with partners like Caloocan City to promote financial inclusion and digital transformation across the country," said GCash vice president and head for public sector, Cleo Santos.

“Caloocan is one of the cities that has prioritized maximizing the potential of new technology through cashless transactions. These efforts significantly improved and sped up processes in our offices and, more importantly, helped uplift the lives of our constituents. Our efforts to digitize our beloved city will make transactions faster and more secure so that Caloocan can be a competitive and thriving digital ecosystem,” said Caloocan City mayor Along Malapitan.

Caloocan City is among the DigiCities listed by GCash in 2024. The city's public market vendors and tricycle drivers are also now adopting Paleng-QR Ph for cashless transactions; with their recent passage of the PalengQR resolution, soon, more small and micro merchants and services will be digital and cashless-ready.

"Here in Caloocan, we strive to bring services closer to our people. We understand the challenges that our solo parents face. With these services, we can do this more efficiently and this is just our pilot. We hope to be able to use technology as we deliver more impact programs to our constituents,” said Malapitan.

For more information, please visit www.gcash.com.